社會網絡分析培训相关资料

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社會網絡分析 課程計畫

SOCIAL NETWORK ANALYSIS

一、      課程簡介

社會網絡分析(SociaNetwork Analysis; SNA)的起源包含社會學、心理學領域等，如Lewin的拓樸心理學，但目前主要以社會學領域為主。SNA在社會學中亦被稱為「社會計量」(Socio-Metric)，大抵如同「心理計量」(Psycho-Metric)在心理學的位置。SNA不只是研究方法，其本身也蘊含了很多觀點（如：鑲嵌），特別是在本體論的拿捏上（如：中觀meso）。九十年代後，大抵因為知識經濟、網際網絡與全球化的時代來臨，有愈來愈多的領域採用SNA，包含：社會學、資訊、知識管理、組織理論、策略、公共衛生、教育等。

本課程除介紹社會網絡分析的基本概念與分析法外，特別著重於組織理論領域的應用，並旁及職涯心理學與虛擬世界的若干應用。

二、      教材與軟體

¨  Hanneman, R. A. & Riddle, M.(2005). Introduction to social network methods.CA: University of California, Riverside (published in digital form at http://faculty.ucr.edu/~hanneman/)

¨  Kildduff, M. & Tsai, W.(2003). Social Network and Organizations. SAGE.

¨  Borgatti, Everett and Freeman. 2002. UCINET 6 for Windows. Harvard:Analytic Technologies. www.analytictech.com.It is free for 30 days.

3/15(六)       瞭解社會網絡研究

¨         Social Network and Organizations

Chapter1Introduction

Chapter2Understanding Social Network Research

¨         王思峰、鄭尹茹，2005年，線上與線下世界的交錯：校園線上學習的社會網絡分析。資訊社會研究，8期，頁155-192。http://io.psy.fju.edu.tw/

¨         王思峰、劉麗萍，2007年3月，虛擬社群中誰比較可信任？中華心理學刊，49卷1期，1-17。http://io.psy.fju.edu.tw/

3/21     資料與軟體UCINET 6

¨         Introduction to social network methods

1.   Social network data2.   Why formal methods?

3.   Using graphs to represent social relations

4.   Working with Netdraw to visualize graphs5.   Using matrices to represent social relations6.   Working with network data

¨          PeterV. Marsden (1990). Network Data and Measurement. Annual Review ofSociology, Vol. 16. (1990), pp. 435-463.

3/29(六)       學術脈絡

¨         Scott, J. (2000). Social network analysis: A handbook. London, UK:Sage. “ Chapter 2 Development of social network analysis”

（進一步可參考：Freeman, L. C. (2004). TheDevelopment of Social Network Analysis: A Study in the Sociology of Science. Empirical Press.）

¨         Social Network and Organizations

Chapter3Is there social network theory? A critical examination of theoreticalfoundations

¨         王思峰、劉兆明（2007）：〈和而不同與創化的對話論壇：《應用心理研究》的回顧與前瞻〉。第十一屆全國心理學學術會議（中國），2007.11.7~11，開封。http://io.psy.fju.edu.tw/

4/4       春假

4/12(六)       Embedding

¨         Introduction to social network methods

7.   Connection8.    Embedding

¨         Granovetter, M. (1985). Economic Action and Social Structure: The Problem ofEmbeddedness. American Journal of Sociology, 91(3), 481-510.

¨         JamesD. Montgomery (1998). Toward a Role-Theoretic Conception of Embeddedness. TheAmerican Journal of Sociology, 104(1), 92-125.

4/18     Ego networks & Structure Holes

¨         Introduction to social network methods

9.    Egonetworks

¨         Burt, R. (1992). Structure Holes: The Social Structure ofCompetition. Cambridge, MA:Harvard Business School Press. 第一章

¨         王思峰（2008）。華人組織層峰樣態與策略形成：重訪競爭力研究。工作論文。http://io.psy.fju.edu.tw/

¨         Burt, R. (1992). 第二章

4/26(六) （去青島，找人代）期末報告《職業網絡＆工作世界地圖》開始

5/2       Centrality & weak-strong tie

¨         Introduction to social network methods

10. Centrality and power

¨         Krackhardt, D. (2003). Thestrength of strong ties: The importance of philos in organizations. in N.Nohria & R. Eccles (Eds.) Networks andOrganizations: Structures, Form and Action, 216-239, Boston,MA: Harvard Business SchoolPress.

¨         Granovetter, M. (1983). The Strength of Weak Ties: A Network Theory Revisited. SociologicalTheory, Vol. 1, 201-233.

¨         Marsden,P. V.  & Campbell, K. E. (1984). Measuring TieStrength. Social Forces, Vol. 63, No. 2. 482-501.

5/10(六)       Equivalence & Cliques

11. Cliques and sub-groups12.  Positions and roles:The idea of equivalence13.  Measuresof similarity and structural equivalence14. Automorphic equivalence15.  Regularequivalence

5/16     Towardsa Poststructuralist Network Approach to Organization

¨         Social Network and Organizations

Chapter4 In pursuit of lost questions: Bridging the gap betweenstructualist and individualist approaches to social network

Chapter5 networltrajectories: goal-directed and seredipitous procecesses

Chapter6 towards a poststructuralist network approach to organization

5/24(六)       進階議題

¨         Introduction to social network methods

16.  Multiplex networks17. Two-mode networks18.  Some statistical tools

¨          Howard,J. A. (1994). A Social Cognitive Conception of Social Structure. SocialPsychology Quarterly, Vol. 57, No. 3, Special Issue: ConceptualizingStructure in Social Psychology, pp. 210-227.

5/30, 6/6, 6/13    進階選讀

¨         Monge, Peter, R. & Contractor, N. S. (2003). Theories of CommunizationNetworks. OxFord University Press.

¨         Newman, M. Barabasi,A. & Watts, D. J. (2006). TheStructure and Dynamics of Networks: (Princeton Studies in Complexity). Princeton University Press.  

¨         Freeman, L. (Ed, Four VolumeSet edition) (December 22, 2007) Social Networks Analysis (SAGEBenchmarks in Social Research Methods series), Sage Publications.

¨         Wouter deNooy, Andrej Mrvar, Vladimir Batagelj (2005). ExploratorySocial Network Analysis with Pajek (Structural Analysis in the Social Sciences)Cambridge University Press.

6/13    晚上繼續補課，繳交與討論期末報告

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